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IAMROBERTPOULTON
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ABOUT
ILLUSTRATION
VISUAL WORK
PRINTS
HIGHLIGHTS
CONNECT
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ILLUSTRATION
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  • Cover slide of a presentation titled 'The CNBC Redesign' with a CNBC logo and the subtitle 'Overview Presentation September 2023' on a dark blue background.
  • Quote slide from CNBC redesign showing text that reads: "We’re for anyone with aspirations for improvement in their life — as long as they have a financial aspiration, they’re a potential CNBC customer."
  • CNBC redesign core themes infographic with four sections, numbered 1 to 4: 1. Leverage equity, 2. Modern sophistication, 3. Elevate storytelling, 4. Innovation drives everything, each with descriptive text underneath.
  • Comparison of two car dashboards; the left labeled "Past - Everything All at Once" with multiple gauges, the right labeled "Present - Focused / Sequential" with a digital display, speedometer, and other indicators.
  • CNBC redesign core themes slide with a dark blue background and white text, emphasizing key visual aesthetic principles for future success.
  • CNBC presentation slide titled 'CNBC redesign / core themes' displaying four core themes numbered 1 through 4. Theme 1: Leverage equity with a description about building trust with loyal audience over 30 years. Theme 2: Modern sophistication with a note on delivering a premium, cohesive brand presentation. Theme 3: Elevate storytelling emphasizing design to support multi-dimensional insights. Theme 4: Innovation drives everything, explaining pushing boundaries to drive the brand forward.
  • A digital blueprint or schematic of an on-air grid system used in broadcast design, with a dark blue background. To the right, there are icons representing a company, sector, and market, along with directional indicators labeled "UP" in green and "DOWN" in red. Text includes "CNBC REDESIGN / BASE DESIGN THEORY" at the top, and explanations about the square and deconstructed square telling the story.
  • Screenshot of a CNBC television broadcast showing a redesign of the lower third graphics. The top section displays stock market indices and the headline 'Starbucks' New Energy Drink Shares Lower in Pre-Market Trading.' The lower section shows a different lower third with placeholder text 'Lorem Ipsum Dolor Sit Amet' and stock prices for AMD, GE, DOW, NASDAQ, and S&P 500.
  • Television news broadcast showing Warren Buffett, chairman and CEO of Berkshire Hathaway, speaking with a hand gesture. The screen displays stock market statistics for Dow, Nasdaq, and S&P 500 indices, and the CNBC logo.
  • Stock market news graphic with a line graph showing the increase of Northrup Grumman stock price today, opening at 395.53 and rising to near 400. The graphic includes a list of other stock prices, including AMD, General Electric, and Dow Jones, along with CNBC logo.
  • Stock market chart showing the performance of Northrup Grumman NOP stock today, with a closing price of 395.53, an increase of 4.22 points or 1.25%, a graph indicating rising values from midday to late afternoon, and the CNBC logo and financial data ticker at the bottom.
  • Television news broadcast showing a financial analyst speaking with stock market data and charts in the background. The screen displays the stock price of Northrop Grumman, which has increased by 4.22 points to 395.53, with a 1.25% gain today. The ticker at the bottom includes stock info for various companies like Tesla, CME, and Apple, as well as the DOW and NASDAQ indices.
  • A male news anchor in a suit and tie, seated at a desk with financial charts and stock market data on screens behind him, reporting on stock prices on CNBC.
  • A digital graphic showing a pie chart of global luxury spending in 2022 with segments labeled Europe (16%), China (40%), NAM (25%), ROW (19%), CAN (12%), Africa (7%). Below is a news ticker with stock market information, company stock prices, and a notification about Tesla.
  • Bar chart showing the percentage of the population that is delivered and administered vaccines, divided into categories: World, Advanced Economies, Emerging Markets, and Low-Income Countries.
  • Graphic with white and blue 3D blocks and the text 'News Update' in large blue letters, CNBC logo in the top left corner.
  • A digital stock market display with the heading 'Today's Movers' showing stock prices for Tesla, Electronic Arts, Apple, Amazon, and Microsoft. Tesla and Apple show gains, while Amazon and Microsoft show losses. A woman stands near the display in a modern, minimalist setting.
  • A series of six presentation slides showing CNBC show logo lockups with titles related to finance and news. The slides include titles such as 'Worldwide Exchange,' 'Squawk on the Street,' 'Power Lunch,' 'Closing Bell Overtime,' 'Last Call,' and a promotional slide for 'Live Ambitiously,' each with relevant background images of cityscapes, stock exchanges, and news studio photos.
  • An infographic explaining CNBC's redesign of brand fonts, including details on the 'Tinker' logo font, 'Gotham' brand font, and four font weights for Gotham Light, Gotham Book, Gotham Bold, and Gotham Black, with sample text and symbols.
  • Color palette chart for CNBC redesign showing primary colors, Peacock colors, greys, and tertiary colors with their respective color codes and descriptions.
  • This is a cover page of a CNBC logo usage guide for August 2023, featuring a blue background with the CNBC logo in the top left corner and the text 'LOGO USAGE GUIDE' in large white and dark blue letters.
  • CNBC branding page explaining CNBC is a recognized world leader in business news, providing real-time financial market coverage and business content to over 355 million people monthly.
  • CNBC logo usage guide page with a blue background and white text stating that CNBC is a premium and innovative brand that empowers consumers to achieve financial goals.
  • CDC logo with peacock feathers in rainbow colors and the company name 'CNBC' in bold navy blue text beneath.
  • Comparison of two CNBC logo versions, one with stacked colorful peacock and text, the other with horizontal peacock and text.
  • Guide showing different versions of the CNBC logo in color and black and white, with guidelines for usage.
  • CNBC logo usage guide showing logo sizes in pixels and inches for digital and print formats.
  • A color chart displaying the approved colors for CNBC logos, including navy blue, yellow, orange, red, purple, light blue, and green, with their respective color codes for digital, print, and substrate uses.
  • Guide page illustrating logo clear space guidelines for CNBC logo, with two diagrams showing exclusion zones around the logo, including a color peacock symbol and the text CNBC.
  • Six variations of the CNBC logo on different background images and colors, including cityscapes and abstract visuals, with usage guidelines.
  • Guide with examples of incorrect usage of CNBC logo, including changing colors, applying visual effects, outlining, putting on a background that makes it hard to see or read, distorting, altering proportions, using without the logo, replacing with other text, or changing transparency.
  • Blue background with text reading 'Questions? Please contact the Brand Marketing Design team. cnbcbrand@nbcuni.com'. Large text at the bottom says 'THANK YOU.'
  • Image of a woman in a graduation cap hugging another person. Text overlay reads: "I educated myself so I could educate her — and learning how to make my money work is just part of being a better investor." Below, an advertisement states: "With CNBC Pro, I'm not playing the markets. I've got an advantage," followed by bullet points: "Exclusive CEO access," "Trusted research and insights," "Hear from top investors," and "Premium tools and data." There is a QR code and logos for CNBC PRO at the bottom.
  • An advertisement featuring a man playing golf with a quote about patience and practice. The ad promotes CNBC PRO's premium investment tools and services, including exclusive CEO access and trusted research. It includes a QR code to scan for a special offer.
  • A man with gray hair and beard holding a surfboard on a beach, with an ocean in the background, advertising CNBC Pro services.
  • Advertisement for CNBC Pro featuring a woman and a man walking hand-in-hand on the beach during sunset, with infographic elements and a QR code.
  • An advertisement for CNBC Pro featuring a wedding scene with a bride and groom walking outdoors during a wedding ceremony. The ad highlights the advantages of CNBC Pro, such as exclusive CEO access, trusted research, top investor insights, and premium tools, with a QR code for a special offer.
  • Handwritten notes and sketches for a presentation or project, dated 6/22/23. The notes discuss stock pricing, real-time alerts, research, and broadcasting on CNBC. There are several rough sketches of presentation slides with labels like 'INVEST WITH AN ADVANTAGE,' 'PREMIUM STOCK PICS,' 'RESEARCH,' and 'GLOBAL LIVESTREAM,' with annotations about content and layout.
  • CNBC Pro digital graphics promoting investment and stock services, including: "Invest with an advantage," "Premium stock picks," "Real-time alerts," "Global livestream," and "Special offer $199.99 per year," with QR codes for scanning and website links.
  • Screen with CNBC Pro branding, showing a message about investors seeking an edge, mentioning CNBC Pro offers the advantage needed on their investment journey.
  • A collage of nine images related to surfing and the ocean, including a man with a surfboard, a wind-blown palm tree, a wave, a hand on a surfboard, a person standing in shallow water, a person kneeling with a phone, a person running with a surfboard, a wave breaking, and a man carrying a surfboard. Text overlays mention premium stock picks, real-time alerts, curated research and analysis, CNBC global livestream, and a CNBC PRO branding.
  • A woman rock climbing on an indoor climbing wall with colorful holds, with the word 'ADVANTAGE' overlaid on the image. The background has a dark and green color scheme, with two smaller images at the bottom and a block of text on the right promoting CNBC Pro with a message about investing advantages.
  • A man in a suit sitting in a wooden room holding an axe with the text 'No Retreat Business Bootcamp, New Series Tuesday Feb 22 10p ET' and the CNBC logo overlaid.
  • Promotional graphic for CNBC's 'No Retreat' business bootcamp with an aerial view of a dense green forest. Text overlay includes the event title, date, time, and the CNBC logo.
  • Collage of promotional images and text for a new series called 'No Retreat Business Bootcamp,' featuring photos of a man outdoors, a woman with an axe, and black-and-white images of people working with heavy equipment. Text highlights include 'Do the Heavy Lifting,' 'CEO's,' and details about the series' start date of February 22, with a focus on business and leadership themes.
  • Text that reads "Business Bootcamp" in yellow against a black background with a faint topographical map pattern.
  • Collage of individuals engaging in heavy lifting activities outdoors, with cityscape and mountain backgrounds, and a yellow central panel with the text "Do the Heavy Lifting" along with geographic coordinates.
  • A middle-aged man wearing a brown jacket, with arms crossed, standing outdoors with greenery and trees in the background, promoting the TV series 'No Retreat Business Bootcamp' featuring Joe De Sena, airing February 22 at 10 PM on CNBC.
  • Collage of promotional images for a business bootcamp titled 'No Retreat' with photos of people in outdoor and indoor settings, and text announcing a new series and details about the event.
  • An athlete crawling on muddy ground during a sports event, wearing a blue shirt. Overlaid text reads 'Original Series' with the CNBC logo.
  • Aerial view of a dense green forest with white overlay text reading "NEW FIRES" on the left and "NEW SE" on the right, with CNBC logo at the bottom left.
  • A wooden wall with a sign that reads, 'NO RETREAT BUSINESS BOOTCAMP WITH JOE DE SENA'.
  • Bright red boxing gloves hanging against a dark background with the word 'TONIGHT' in large white textured letters and four red stars beneath a small red elephant symbol.
  • Stage with the words "ROUND 4" in large letters and bright stage lights overhead.
  • Cover photo featuring a split image of Donald Trump, with a serious expression on the right and a black-and-white profile of Ronald Reagan on the left. Text overlays state 'The Front Runner' on Reagan's side and 'Donald Trump' on Trump's side, with red stars above each name.
  • Poster featuring black boxing gloves hanging against a rugged wall with the names "Rick Santorum" and "John Kasich" in large text, styled with a vintage and gritty aesthetic.
  • Promotion for the Republican Presidential Debate featuring CNN and Facebook logos, indicating the debate is round 4, happening tonight at 8:30 ET.
  • A collage of images related to a political debate, including boxing gloves, debate stage, candidates' photos, and promotional graphics for CNN and Fox News debate events.
  • A large advertisement banner displays the faces of Hillary Clinton and Donald Trump with the event title 'Election Night in America'. The banner includes CNN branding and announces live coverage on Tuesday, November 8.
  • Close-up of a blue and yellow novelty license plate with the text "Your State" and "Big Centennil State." concept & styleframe for promotion of Mid Term elections by Robert Poulton
  • Map of the United States made of colorful license plates with a metal sign that reads 'MID-TERM ELECTIONS 2010 CNN=POLITX' placed on top. concept & styleframe for promotion of Mid Term elections by Robert Poulton
  • Robert Poulton standing with arms crossed in front of a wall decorated with a large American flag created using License Plates
  • Sketch of a building with multiple floors, large windows, and a sign that says 'SLIDES'. A separate sketch of a bus with a digital sign reading 'NEVADA' and a clock symbol. The drawings include rough outlines and light blue accents for windows.
  • A graphic display showing a political figure, Mitch McConnell, with his name written below his picture. The background includes a partial image of the United States Capitol building and a depiction of the U.S. flag.
  • A mobile CNN political campaign trailer with red, white, and blue patriotic decorations, located on a highway during daytime.
  • Nighttime view of the United States Capitol building illuminated in the background with light trails from traffic in the foreground. A large illuminated sign displays CNN's logo and the text "Election Night in America." Styleframe by Robert Poulton
  • CNN Politics logo with a globe and government-related words in the background. Style frame by Robert Poulton
  • New Hampshire Republican Presidential Debate, scheduled for Monday, June 13th at 8 ET, broadcast live on CNN Politics, featuring images of the U.S. Capitol and words related to law, ethics, and governance. Style frame by Robert Poulton
  • A collage featuring CNN Politics logo, a woman with reddish hair wearing earrings and a blazer, and a government building with columns and architectural details. Style frame by Robert Poulton
  • New Hampshire Republican Presidential Debate - the graphic features an illustration of classical columns with inscriptions of state names on the left, and the CNN Politics logo. Style Frame by Robert Poulton
  • Political graphic featuring a stylized black-and-white portrait of Donald Trump, with a list of supporters above and text reading "America Rocks the Vote" at the bottom, alongside CNN branding. Style frame by Robert Poulton
  • A digital graphic featuring two men, one with gray hair and glasses smiling on the left, and the other with blonde hair looking serious on the right. The graphic includes text labels including CNN, Wolf Blitzer, and Anderson Cooper, with a list of names and various decorative stars and graphics.
  • Artwork promoting the 2008 American elections with the CNN logo, the words "America Votes 2008", and a list of states including New Hampshire, Nevada, Iowa, California, and Arizona.
  • Billboard advertising a Biden-Palin debate night in America, with CNN Politics branding, on a building at dusk.
  • Collection of political debate night flyers featuring candidate portraits and names including John Kerry, Barack Obama, Joe Biden, Mitt Romney, and Richard Wolf, with patriotic red, white, and blue color schemes.
  • Collage of images from a CNN political debate event, showing speakers, panelists, an audience, and the stage setup with CNN branding.
  • Photos from a CNN political event featuring speeches, awards, and a stage setup with American flag-themed decorations. Includes images of a man speaking at a podium, CNN Emmys, a large audience, decorated dining tables, and people posing for pictures.
  • Television studio with multiple screens displaying the CNN logo and the word 'Experience' with LED panels, chairs, and professional filming equipment.
  • A large display screen with various images of news anchors, reporters, and television personalities, featuring CNN branding and phrases like 'go there' on a red carpeted stage.
  • Screen displaying CNN logo, and text "Anchor & Host" with name "Anderson Cooper" on a news banner.
  • Black and white photo of three young men, sporting jerseys, celebrating on a sports field. One in the middle is raising his right arm, while the person on the right has their fist raised. The number 1968 is superimposed in the center.
  • A storyboard or design layout for a news program with various images, text overlays, and captions related to CNN and Detroit, including images of a news anchor, a cityscape, and statistics about viewership.
  • A digital graphic promoting CNN Experience, featuring a red geometric shape exploding into small red cubes against a dark gray background.
  • Close-up of a middle-aged man wearing sunglasses, with a graphic of a red cube breaking apart and the text 'EXPERIENCE CNN' on a gray background.
  • CNN live events graphic with red and black 3D cubes, includes text: CNN Heroes, Town Halls, Debates.
  • A black box with the CNN logo and the words 'EXPERIENCE CNN' on it, and the phrase 'LOOKING FOR SOMETHING SPECIAL?' on the top.
  • A white box with a small device on top containing cards and notes inside, including a CNN card with the text 'CNN has it!' and a date, along with other cards partially visible.
  • Sketch of a design plan for an experience display. It includes a main square with labeled sections, a large central cube with the word 'EXPERIENCE' and the CNN logo, and notes on how to move and shift cubes, reflect light, and use colors.
  • Digital graphic with blue background and white play button icon containing the letters HLN. Text reads "Promo Toolkit Style Guide 04.24.17" in bold white and light blue letters.
  • A chart illustrating HLN's visual identity color palettes for different programming blocks: Morning, Daytime, Prime Time, and Weekend. Each palette shows specific colors with their hex codes. Below, four TV show promotions are displayed, each with distinct color schemes matching the respective programming block.
  • A woman in a dark blazer and white top standing outdoors with a city skyline in the background, smiling at the camera. Overlayed on the image are three logo badges with the text "HLN" in the center, each with different background colors and styles.
  • Page from a logo usage guide with a large blue square badge featuring white text 'HLN'. The page details color schemes, application sizes, and file names for the logo.
  • Poster for the documentary film 'Fresh Dressed' featuring three people in casual streetwear with one holding a boombox, promoting the revolution of fashion born on the streets.
  • Black and white illustration of a person's face wearing glasses and a cap with various song titles, artist names, and phrases surrounding the head.
  • Poster showcasing a documentary on 1960s America, focusing on the assassination of President Kennedy. It features a photo of John F. Kennedy with Jacqueline Kennedy and others in a convertible car. Text highlights the era's impact, the event's significance, and the airing details for CNN.
  • Black and white promotional poster for CNN Films' "Blackfish" documentary showing a whale underwater with text: "Never capture what you can't control," title "Blackfish," airing Thursday, October 24 at 9 p.m., with CNN logo and website link.
  • Four colorful posters promoting CNN's documentary series "The Sixties." Each poster features an old-fashioned television set with images of 1960s iconic figures and scenes, set against vibrant backgrounds of green, blue, pink, and purple. Text includes "From Executive Producers Tom Hanks & Gary Goetzman," "The Decade That Changed the World," and "Thursdays 9P CNN go there."
  • Poster of a TV show titled "The Sixties" with images of historic moments and figures from the 1960s, including John F. Kennedy, NASA astronauts, Batman and Robin, and CNN logo, indicating a documentary or news program about the 1960s.
  • Promotional image for a weather and traffic news segment featuring photo of two hosts, Matt and Natasha, smiling against a yellow background, with the NBC Boston's Ten logo and show details.
  • Television news program promotional poster featuring four news anchors, Christa, Latoyia, Matt, and Natasha, with colorful background panels. Text promotes a morning news show called 'Make Every Morning a Ten,' airing weekdays from 4 to 7 AM on Boston's NBC 10.
  • A stylized illustration of Benjamin Franklin's face on money with a cigarette in his mouth, smoking and releasing smoke. Includes logos and text for CNN and April 19, indicating a new series.
  • A black and white photo of a female athlete wearing an USA jersey with the number 17. The background shows a stadium full of spectators. The top left corner features a large orange letter 'N'. To the right, there is text reading 'KINDNESS. NO EXCUSES' with the Nike swoosh logo.
  • A group of female runners at the starting line of a race, with the prominent message "KINDNESS. INCLUDE OTHERS" and the Nike logo overlayed on the image.
  • Two male athletes, one from the USA and the other from the UK, are competing in a race during the London 2012 Olympics. The American athlete is helping the British athlete, who appears exhausted or injured, off the track. The words "D KINDNESS. DO THE RIGHT THING" and the Nike logo are overlaid on the image.
  • Elevator door with black and red typographic design that reads "C N N S A N S O U R G L O B A L T Y P E F A C E" and includes small logo icons at the bottom.
  • Elevator doors with a large eye chart design featuring the words 'C N N S A N S O U R G L O B A L T Y P E F A C E' and small logos of CNN, HLN, and CNN Go at the bottom.
  • Poster for CNN's Election Night in America featuring images of Barack Obama and Mitt Romney, scheduled for Tuesday, November 6 at 6 PM.
  • A promotional poster for CNN Politics' Western Republican Presidential Debate on October 18th in Las Vegas, featuring a photo of Anderson Cooper, the CNN logo, a pair of red dice with Republican symbols, and text emphasizing the event details.
  • Promotional poster for CNN Politics Western Republican Presidential Debate held live from Las Vegas on Tuesday night, October 18th, 2012, hosted by Anderson Cooper. The poster features a black and white photo of a man in a suit, set against a red background with text and logos.
  • Poster for Election Night in America, Tuesday, November 4th, with CNN Politics logo and patriotic red, white, and blue colors.
  • Promotional poster for a sneaker release featuring a male athlete wearing a headband, with a yellow sneaker labeled 'SHAI 001' and text indicating an event date of September 2, 2025, for Gilgeous Alexander.
  • A vintage-style poster features a profile of a young man with a bandage around his head, wearing a tank top, with a large black star and black arrow in the background. A yellow sneaker labeled "SHAI 001" is in the forefront with red cursive text overlaying it. Handwritten text and symbols are on the poster, giving it a retro aesthetic.

robert@iamrobertpoulton.com