Creative Director, Graphic Designer, Artist — Storyteller.
Born in Nottingham, England, to Caribbean parents and raised in Toronto, Canada, my journey into the creative world began early. Attending an arts-focused high school, I quickly fell in love with art, illustration, printmaking, pottery, and in particular graphic design. These formative experiences laid the foundation for what has become a diverse and deeply fulfilling career.
One of my most transformative jobs was working at a sporting goods store during high school and college. Additional to the retail experience of learning the products, learning how to listen and interpret the needs of customers; selling sneakers sparked a passion for sneaker design and the streetwear / footwear industry. Long before “Sneakerhead” was a term, I was fascinated by the industry and culture. After design school, this passion eventually led to some of my early work which included creating catalogs and packaging for brands like Reebok, Rockport, and Mitre. Later, I had the opportunity to design entire shoe lines and colorways for Kangaroo Shoes in Canada, adding a new dimension to the early years of my creative journey. And yes, I’m still a “Sneakerhead” today.
I spent several years in print design and production before moving into broadcast and television at Toronto’s Global Television in the late 1990s. From there, I relocated to the U.S., working my way up to eventually lead creative teams in large competitive broadcast markets and at some of the world’s largest media organizations. My career has taken me around the world, collaborating with talented teams, creative partners, and top agencies.
As those who know me well have said, I’m a very “hands on” creative and my time at CNN’s award-winning Creative Marketing group was especially impactful and allowed me to do some truly interesting work. I led design and branding efforts for everything from political coverage to iconic shows like Anderson Cooper 360° and Anthony Bourdain: Parts Unknown. I lead CNN through a marketing redesign, developed brand standards and introduced CNN’s first proprietary typeface called “CNN Sans.” I also played a key role in launching the CNN Films and Original Series franchises, developing the Films and Series logo treatments along with the initial CNN Films marketing campaign creative.
I joined the NBC Owned Stations group in 2017 as Vice President of Marketing and Creative. Boston is a fast-paced, top-10 U.S. media market, and I began my tenure by working to establish a new NBC offering in an already saturated landscape. We built a state-of-the-art facility from the ground up, which housed NBC10 Boston, Telemundo New England, NECN (a New England regional cable channel), and later NBC Sports Boston.
In addition to leading the marketing and creative efforts for these stations, I also oversaw the creative development of the facility itself. This included everything from the look of the exterior facade and wayfinding signage to the design of the individual TV studios. Playing a key role in building a new broadcast facility from scratch was a unique learning experience and, quite possibly, a once-in-a-lifetime opportunity.
As Vice President, Global Creative Director at CNBC, I’ve spent the past few years leading a talented creative team to achieve two key goals: A global network redesign and redefining our brand message. My focus was on creating a cohesive visual identity across all CNBC platforms—TV, digital, events, and social—to ensure a unified and modern brand experience. One of the highlights was the launch of the "Live Ambitiously" brand campaign, which emerged as the team and I worked to align the brand message with the redesign. This campaign has helped us connect more deeply with our audience by focusing on ambition as a core inclusive value.
In my new role as Senior Vice President, Creative for both CNBC and MS NOW (formerly MSNBC), I’m leading the creative vision behind the networks’ evolving brand identities at a pivotal moment for both organizations. Last fall, we launched We the People, a national campaign introducing the MS NOW name and reinforcing our mission of trusted journalism and bold storytelling through powerful imagery and voices — including Rachel Maddow reading the Constitution’s preamble, Maya Angelou’s “The Human Family,” and Martin Sheen reading “The American’s Creed.” Bringing this work to life has been a true team effort, in close collaboration with our internal creative teams, editorial partners, production colleagues, and agency collaborators.
Outside of my corporate work, I’m proud to give back to Sheridan College by recently serving for several years on the Board of Governors. Sheridan is where I studied design and got my start as a creative, so it continues to be important to me to support the students and the community that helped shaped me and my career.
I’ve always had a love for printing and printing techniques—whether it’s silk screen, letterpress, offset or digital printing. From time to time, I design limited edition prints and donate the proceeds to causes that matter to me. Recently my work has been auctioned and sold in the MassArt (Massachusetts College of Art and Design) Auction which benefits the MassArt students. These projects have introduced me to some amazing people and given me the chance to collaborate with inspiring artists like Shepard Fairey, creator of the iconic President Obama “Hope” poster and founder of Obey Giant.
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2 National Emmy® Awards for promotional campaigns
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10 Emmy® nominations for both regional and national broadcast campaigns
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100+ design and marketing awards and nominations including Promax GEMA awards, Clio and broadcasting and cable recognition.