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HIGHLIGHTS
CONNECT
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  • The cover page of a branding book for CNBC, titled "The CNBC Brand," dated January 2024, with a blue background, the CNBC logo at the top left, and contact information at the bottom.
  • Slide titled "Who We Are" with the text "CNBC is a premium and innovative brand that empowers our audiences to realize their financial aspirations, ambitions and goals" on a dark blue background.
  • A busy city street at sunset with cars and pedestrians, with skyscrapers and sunlight in the background. Overlaid text reads: "Who We Are," "We Are For Everyone With Financial Goals And Dreams."
  • CNBC logo with colorful peacock feathers and the words 'LIVE AMBITIOUSLY' on a dark background.
  • A collage of images illustrating ambition and opportunity, including the Statue of Liberty, businesspeople in meetings, workers in a factory, people on the NYSE trading floor, a city street, and hands helping each other, with a central text block defining ambition as a desire to achieve through hard work and determination, and opportunity as circumstances that make it possible to do something, with the CNBC branding.
  • Close-up of a gold-colored financial or branding plaque with embossed text and numbers. On top, there is a small text "Who We Are." Large white text overlays the image, stating "WE SET THE STANDARD." Smaller text below reads "Fast. Actionable. Accurate. Unbiased." The bottom of the image contains references to CNBC and a January 2024 publication.
  • CNBC brand book page describing the company's leadership in financial news, covering 34 years, with reach of half a billion people monthly.
  • View of a historic building with tall columns and a statue in front, with modern skyscrapers and an American flag in the background.
  • A webpage titled 'Who We Are' with the subtitle 'A VAST PORTFOLIO OF CONTENT AND PLATFORMS.' It lists different CNBC platforms and services, including CNBC Television, CNBC.com, Mobile, OTT Apps and Access, CNBC Events, CNBC Podcasts, CNBC Newsletters, CNBC Subscription, CNBC Make It, CNBC Councils, and CNBC Select, with descriptions of each.
  • A cargo ship sailing in the ocean with the text 'Who We Are,' 'WE ARE GLOBAL,' and 'First in Business Worldwide' overlaying the image.
  • A world map showing CNBC's global presence with text overlay. The map highlights several cities where CNBC has headquarters, broadcast audiences, bureaus, and affiliates, including New York, Los Angeles, Singapore, London, and others. The background is dark blue with white text.
  • Close-up of the Charging Bull sculpture, a bronze statue of a bull, symbolizing strength and financial optimism.
  • Page from CNBC brand book explaining the significance of the CNBC logo in brand identity, dated January 2024.
  • A CNBC logo with the peacock symbol above the word 'CNBC' and labels pointing to each element, indicating the peacock's feathers are in rainbow colors and the logo is set in NBC Tinker Heavy font.
  • Color palette chart with brand colors labeled as broadcast blue, neon blue, business black, dark gray, medium gray, ticker gray, white, peach, peach yellow, peach orange, red, purple, blue, and green.
  • Text explaining that Gotham is the CNBC brand font, a geometric sans serif with a range of weights and italics, highlighting its clarity and simplicity for storytelling.
  • Page from a brand book with contact information and instructions for logo, color, and brand guidelines, featuring a dark background with white and blue text.
  • CNBC Logo Usage Guide cover page from August 2023 with a blue background, white CNBC logo in the top left corner, and white and dark blue text.
  • CNBC brand guidelines page with the title 'What We Do' and a statement that CNBC is the recognized world leader in business news and real-time financial market coverage, August 2023.
  • CNBC Brand Marketing slide titled "Who We Are", stating CNBC is a premium and innovative brand empowering audiences to achieve financial goals, with a dark blue background and CNBC logo.
  • CNBC logo with peacock design featuring colorful feathers and navy blue letters CNBC
  • Comparison of two CNBC logo versions: one with the colored peacock symbol above the text and one with the peacock to the left of the text.
  • Guide showing three variations of the CNBC logo in color and monochrome, with descriptions of usage in print and digital formats.
  • Comparison of CNBC logo sizes for digital and print use, including minimum height specifications in pixels and inches.
  • Color chart illustrating CNBC logo color guidelines, including navy blue, yellow, orange, red, purple, blue, and green with corresponding color codes and usage instructions.
  • Guide showing the safe zone for the CNBC logo, which includes a visual of the logo with around it a gray exclusion zone marked by the letter C at equal distances, and an example of the logo with the exclusion zone on a white background.
  • Six different CNBC logos shown on various backgrounds, including dark, cityscape, bridge, solid blue, and a red-lit interior
  • Chart showing improper logo usage for CNBC logos, including incorrect color changes, effects, outline, background, proportions, and replacing logos with other text.
  • A blue background with a large, bold 'THANK YOU.' message in dark blue text. Small text at the top provides contact information for questions, and the bottom includes additional details about CNNB logo usage guide and the date August 2023.
African American woman in an athletic uniform with 'U.S.A and black letters spelling 'N', the words 'KINDNESS. NO EXCUSES', and a Nike swoosh logo. Designed by Robert Poulton
People walking past a colorful poster advertising a TV series titled 'The Sixties' with images of vintage TVs and black-and-white photos, on a city street.
A series of promotional images for CNN's 1960s era TV show, titled "The Sixties." The images include various styles of television screens and hosts, with text highlighting the show's focus on the decade that changed the world, airing starting May 29
Four posters for the TV show "The Sixties" each with a different colored background and vintage television graphics. The top left has a green background featuring two children dressed as Batman and Robin. The top right has a blue background with a ma
A collage of diverse athletes and people with Nike and USA athletic branding. Text includes 'KINDNESS' and motivational messages such as 'Keep smiling', 'Include others', 'No excuses', and 'Do the right thing'. Designed by Robert Poulton
Television news studio with NBC10 Boston branding, multiple screens displaying NBC logo, and a large window showing a Boston cityscape with a bridge and modern buildings.
Studio set with a large blue screen displaying the white NBC logo, surrounded by studio lighting equipment and illuminated exit sign.
Television studio with multiple screens, one displaying 'Now' and 'NECN' logo, and a curved background showing a cityscape in shades of orange and pink.
Television news set with a cityscape backdrop, multiple monitors displaying the 'Noticiero Nueva Inglaterra' logo, and a desk at the center.
Promotional poster for the film "Fresh Dressed" showing three people from the waist down standing against an orange background. One person is holding a large vintage boombox. The poster includes text about the film's screening date and channel.
A stylized digital illustration of a person with long, curly hair and a serious expression, with a large love symbol in the background. The word 'LOVE' is prominently displayed at the bottom, along with the phrase 'LOVE LOVE LOVE LOVE LOVE.'
Colorful medical or ID card with a stylized portrait of a woman with long curly hair on the right side, and abstract hands and butterfly designs on the left side, with words emphasizing love, humanity, and shared respect.
Promotional poster for the CNN original series Anthony Bourdain Parts Unknown. Features a photo of Anthony Bourdain, text with show details, and travel-related images such as a car, food, and landmarks.
A man with gray hair looking out of a green vehicle window, with text overlay promoting a CNN documentary about Anthony Bourdain, titled 'Parts Unknown,' airing on Sunday, September 28 at 9 PM Eastern/Pacific.
Graphic treatment for CNN Political coverage designed by Robert Poulton
Map of the United States made from various state license plates, with a central sign that says 'Mid-Term Elections 2010, CNN-Politics, Best Political Team,' and additional details about November elections. Designed by Robert Poulton
Person crouched on the floor gluing a colorful metal sign with a hammer nearby.
Yellow Alaska license plate with the name PA LIN, featuring a waving American flag. The background shows a map of the United States made up of license plates. Designed by Robert Poulton
A CNN mobile unit decorated with red, white, and blue patriotic patterns, promoting the 2008 general election on November 7th. Designed by Robert Poulton
A digital campaign layout for CNN's 'The Sixties' show. It includes digital banners, a social media post, and a TV graphic. The banners promote the show's air date and topic, with vintage TV images and text about the sixties. The social media post sh
A digital graphic sequence representing a British invasion campaign, featuring emergency broadcast system alerts, a map of the US, countdown timers, and promotional information for a CNN original. The graphics depict a target invasion, urgent evacuat
Collection of five animated banners for a CNN series titled "The British Invasion," airing on Thursday, January 30th at 9 PM ET, with British flags and red, white, and blue color schemes, including text promoting the Beatles' appearance.
A person in a red jacket holding prison bars, with the text "Some mistakes are a matter of life and death" and an announcement for the CNN original series "Deathrow Stories", premiering Sunday, March 9th at 9 PM.
A collage of framed photos on a wall, including a man in a white suit, a woman with red hair, a man with rainbow suspenders, a woman with curly hair smiling, and a woman with dreadlocks making a humorous gesture. The title 'The History of Comedy' is
A digitally edited illustration of Benjamin Franklin's face on currency, with a cigarette in his mouth and smoke rising from it. The background is light green, and there is text indicating a CNN series debut on April 19 with a hashtag #highprofits.
A series of promotional advertisements for CNN and cannabis-themed content, including a snowy landscape with a ski lift, a CNN logo, and cannabis stripes in flag patterns.
Large billboard displaying photos of Hillary Clinton and Donald Trump with the text "Election Night in America" and details for CNN live coverage on Tuesday, November 8.
South Africa 2010 soccer tournament logo featuring a shield with a soccer ball and stars.
A graphic design celebrating South Africa's 2010 World Cup victory, featuring a silhouette of a football player with arms raised, a soccer ball, and text highlighting 32 countries and the goal achieved, with logos of CNN and Turner's branding.
Nighttime aerial view of a soccer stadium with bright lights, filled with spectators, and a game in progress on the field.
Yellow background with the CNN logo, the year 2010, and the words "WORLDCUP" in black text.
Promotional poster for the TV series "This Is Life with Lisa Ling" featuring four diverse main characters standing outdoors against a sky background, with text detailing the show's air time on CNN Wednesdays at 9 PM.
Various digital banners and advertisements for the CNN series premiere of 'This Is Life with Lisa Ling,' featuring a woman with dark hair, with scheduled air time of Sunday at 10 PM ET/PT.
Poster for the TV series "This Is Life with Lisa Ling" showing Lisa Ling center front, surrounded by a woman in athletic wear, a woman in business attire, a man in a sheriff's uniform, and a woman in a wedding dress, against a desert landscape backgr
A DVD cover for the CNN original series 'Soundtracks: Songs That Defined History,' produced by Dwayne Johnson, featuring a black background with the title in large, colorful, collage-inspired text. There is a CNN logo and series air date information
Poster for CNN original series 'Finding Jesus' showing a man with long hair and beard, dressed in robes, standing in a desert with mountains and a sunset in the background.
Promotional poster for a CNN original series titled "Fight for Change: Chicago" featuring three black and white close-up portraits of a man and a woman, with a subway train at the bottom, and text indicating the show's premiere date, March 6, Thursda
A collage of CNN digital banners and a CNN webpage about the TV series 'Chicagoland.' The banners feature black and white portraits of characters, with text promoting the series' premiere on March 6th, and display the CNN and Allstate logos. The webp
Black and white illustration of a Caribbean woman named "Sarah" Illustrated by Robert Poulton
African American woman in an athletic uniform with 'U.S.A and black letters spelling 'N', the words 'KINDNESS. NO EXCUSES', and a Nike swoosh logo. Designed by Robert Poulton
People walking past a colorful poster advertising a TV series titled 'The Sixties' with images of vintage TVs and black-and-white photos, on a city street.
A series of promotional images for CNN's 1960s era TV show, titled "The Sixties." The images include various styles of television screens and hosts, with text highlighting the show's focus on the decade that changed the world, airing starting May 29
Four posters for the TV show "The Sixties" each with a different colored background and vintage television graphics. The top left has a green background featuring two children dressed as Batman and Robin. The top right has a blue background with a ma
A collage of diverse athletes and people with Nike and USA athletic branding. Text includes 'KINDNESS' and motivational messages such as 'Keep smiling', 'Include others', 'No excuses', and 'Do the right thing'. Designed by Robert Poulton
Television news studio with NBC10 Boston branding, multiple screens displaying NBC logo, and a large window showing a Boston cityscape with a bridge and modern buildings.
Studio set with a large blue screen displaying the white NBC logo, surrounded by studio lighting equipment and illuminated exit sign.
Television studio with multiple screens, one displaying 'Now' and 'NECN' logo, and a curved background showing a cityscape in shades of orange and pink.
Television news set with a cityscape backdrop, multiple monitors displaying the 'Noticiero Nueva Inglaterra' logo, and a desk at the center.
Promotional poster for the film "Fresh Dressed" showing three people from the waist down standing against an orange background. One person is holding a large vintage boombox. The poster includes text about the film's screening date and channel.
A stylized digital illustration of a person with long, curly hair and a serious expression, with a large love symbol in the background. The word 'LOVE' is prominently displayed at the bottom, along with the phrase 'LOVE LOVE LOVE LOVE LOVE.'
Colorful medical or ID card with a stylized portrait of a woman with long curly hair on the right side, and abstract hands and butterfly designs on the left side, with words emphasizing love, humanity, and shared respect.
Promotional poster for the CNN original series Anthony Bourdain Parts Unknown. Features a photo of Anthony Bourdain, text with show details, and travel-related images such as a car, food, and landmarks.
A man with gray hair looking out of a green vehicle window, with text overlay promoting a CNN documentary about Anthony Bourdain, titled 'Parts Unknown,' airing on Sunday, September 28 at 9 PM Eastern/Pacific.
Graphic treatment for CNN Political coverage designed by Robert Poulton
Map of the United States made from various state license plates, with a central sign that says 'Mid-Term Elections 2010, CNN-Politics, Best Political Team,' and additional details about November elections. Designed by Robert Poulton
Person crouched on the floor gluing a colorful metal sign with a hammer nearby.
Yellow Alaska license plate with the name PA LIN, featuring a waving American flag. The background shows a map of the United States made up of license plates. Designed by Robert Poulton
A CNN mobile unit decorated with red, white, and blue patriotic patterns, promoting the 2008 general election on November 7th. Designed by Robert Poulton
A digital campaign layout for CNN's 'The Sixties' show. It includes digital banners, a social media post, and a TV graphic. The banners promote the show's air date and topic, with vintage TV images and text about the sixties. The social media post sh
A digital graphic sequence representing a British invasion campaign, featuring emergency broadcast system alerts, a map of the US, countdown timers, and promotional information for a CNN original. The graphics depict a target invasion, urgent evacuat
Collection of five animated banners for a CNN series titled "The British Invasion," airing on Thursday, January 30th at 9 PM ET, with British flags and red, white, and blue color schemes, including text promoting the Beatles' appearance.
A person in a red jacket holding prison bars, with the text "Some mistakes are a matter of life and death" and an announcement for the CNN original series "Deathrow Stories", premiering Sunday, March 9th at 9 PM.
A collage of framed photos on a wall, including a man in a white suit, a woman with red hair, a man with rainbow suspenders, a woman with curly hair smiling, and a woman with dreadlocks making a humorous gesture. The title 'The History of Comedy' is
A digitally edited illustration of Benjamin Franklin's face on currency, with a cigarette in his mouth and smoke rising from it. The background is light green, and there is text indicating a CNN series debut on April 19 with a hashtag #highprofits.
A series of promotional advertisements for CNN and cannabis-themed content, including a snowy landscape with a ski lift, a CNN logo, and cannabis stripes in flag patterns.
Large billboard displaying photos of Hillary Clinton and Donald Trump with the text "Election Night in America" and details for CNN live coverage on Tuesday, November 8.
South Africa 2010 soccer tournament logo featuring a shield with a soccer ball and stars.
A graphic design celebrating South Africa's 2010 World Cup victory, featuring a silhouette of a football player with arms raised, a soccer ball, and text highlighting 32 countries and the goal achieved, with logos of CNN and Turner's branding.
Nighttime aerial view of a soccer stadium with bright lights, filled with spectators, and a game in progress on the field.
Yellow background with the CNN logo, the year 2010, and the words "WORLDCUP" in black text.
Promotional poster for the TV series "This Is Life with Lisa Ling" featuring four diverse main characters standing outdoors against a sky background, with text detailing the show's air time on CNN Wednesdays at 9 PM.
Various digital banners and advertisements for the CNN series premiere of 'This Is Life with Lisa Ling,' featuring a woman with dark hair, with scheduled air time of Sunday at 10 PM ET/PT.
Poster for the TV series "This Is Life with Lisa Ling" showing Lisa Ling center front, surrounded by a woman in athletic wear, a woman in business attire, a man in a sheriff's uniform, and a woman in a wedding dress, against a desert landscape backgr
A DVD cover for the CNN original series 'Soundtracks: Songs That Defined History,' produced by Dwayne Johnson, featuring a black background with the title in large, colorful, collage-inspired text. There is a CNN logo and series air date information
Poster for CNN original series 'Finding Jesus' showing a man with long hair and beard, dressed in robes, standing in a desert with mountains and a sunset in the background.
Promotional poster for a CNN original series titled "Fight for Change: Chicago" featuring three black and white close-up portraits of a man and a woman, with a subway train at the bottom, and text indicating the show's premiere date, March 6, Thursda
A collage of CNN digital banners and a CNN webpage about the TV series 'Chicagoland.' The banners feature black and white portraits of characters, with text promoting the series' premiere on March 6th, and display the CNN and Allstate logos. The webp
Black and white illustration of a Caribbean woman named "Sarah" Illustrated by Robert Poulton

robert@iamrobertpoulton.com