2017 TO PRESENT

Vice President, Marketing & Branding

NBC Boston / Telemundo Boston / New England Cable Network (NECN)

Duties & Responsibilities:

  • Provide creative direction and leadership for NBC Universal branding and marketing efforts in Boston. Responsibilities Include: On-air and digital brand campaigns, show promotion, daily topical promotion and sales integrations

  • Responsible for and manage NBCU Boston’s annual 5+ million dollar marketing budget and media plan

  • Lead a team of 18 motion, print & web designers, animators, compositors and media schedulers who collaborate with producers, writers and directors

  • Produce 20 - 25 community / consumer activations annually

  • Manage partnerships and relationships with industry partners, community leaders and collaborators

2003 TO 2017

Sr. Director – Design: CNN Worldwide Creative Marketing — Atlanta, Georgia

Emmy® Award Winner -  CNN The Seventies - 2016 *Multiple Emmy® Nominations *Winner of 200 + Design & Promo Awards

Duties & Responsibilities:

  • Head of the Design — Interpretation and development of marketing strategies

  • Provide overall on-air, print, digital and social design vision, creative direction, execution, and quality of worldwide promotion on CNN, HLN, CNN.com, CNN International Networks, and CNN Airport

  • Brand design leadership across all CNN networks, including set design, style guides, logo development, typography, and maintenance of brand standards

  • Hire, manage and direct a team of motion, print & web designers, animators, and compositors who collaborate with producers, writers and creative directors

  • Lead off-channel advertising - i.e. magazine print ads, outdoor billboards, digital, social, clothing, and other promotional items

  • Design direction for still and video shoots with Talent for on-air promotion, print, digital, social and show launches

  • Scout, identify and recruit new and innovative vendors and design resources for collaboration

  • Fiscal management and project planning

 

2000 to 2003

Senior Broadcast Designer: KGO-TV / ABC7 — San Francisco, California

*Emmy® (Bay Area) Design Nomination  * Promax / BDA Award Winner

Duties & Responsibilities:

  • Oversaw news & promo design + production in collaboration with show Producers & Directors

  • Conceptualized, designed and executed a complete graphics rebrand of the station

  • Designed graphics to support the creation of a new HD news set and studio

  • Creative direction for multiple campaigns, including set design, station ads and promotional materials

  • Mentored junior designers

Education

1989 to 1993

  • Bachelor of Design, Department of Animation, Arts & Design Sheridan College, Oakville, Ontario, Canada

1985 to 1987

  • Diploma, Business – Marketing *Dean’s List Seneca College, Toronto, Canada

Professional affiliations & Volunteer work

  • Advisory Board Member

    PromaxBDA

  • Board Member 

    Ford Hall Forum / Suffolk University - Boston

  • Judge / Panelist / Presenter
Thrive Program Alumni

    PromaxBDA

  • Guest Lecturer: 

    Seneca College School of Design

    Georgia State University