2017 TO PRESENT
Vice President, Marketing & Branding
NBC Boston / Telemundo Boston / New England Cable Network (NECN)
Duties & Responsibilities:
Provide creative direction and leadership for NBC Universal branding and marketing efforts in Boston. Responsibilities Include: On-air and digital brand campaigns, show promotion, daily topical promotion and sales integrations
Responsible for and manage NBCU Boston’s annual 5+ million dollar marketing budget and media plan
Lead a team of 18 motion, print & web designers, animators, compositors and media schedulers who collaborate with producers, writers and directors
Produce 20 - 25 community / consumer activations annually
Manage partnerships and relationships with industry partners, community leaders and collaborators
2003 TO 2017
Sr. Director – Design: CNN Worldwide Creative Marketing — Atlanta, Georgia
Emmy® Award Winner - CNN The Seventies - 2016 *Multiple Emmy® Nominations *Winner of 200 + Design & Promo Awards
Duties & Responsibilities:
Head of the Design — Interpretation and development of marketing strategies
Provide overall on-air, print, digital and social design vision, creative direction, execution, and quality of worldwide promotion on CNN, HLN, CNN.com, CNN International Networks, and CNN Airport
Brand design leadership across all CNN networks, including set design, style guides, logo development, typography, and maintenance of brand standards
Hire, manage and direct a team of motion, print & web designers, animators, and compositors who collaborate with producers, writers and creative directors
Lead off-channel advertising - i.e. magazine print ads, outdoor billboards, digital, social, clothing, and other promotional items
Design direction for still and video shoots with Talent for on-air promotion, print, digital, social and show launches
Scout, identify and recruit new and innovative vendors and design resources for collaboration
Fiscal management and project planning
2000 to 2003
Senior Broadcast Designer: KGO-TV / ABC7 — San Francisco, California
*Emmy® (Bay Area) Design Nomination * Promax / BDA Award Winner
Duties & Responsibilities:
Oversaw news & promo design + production in collaboration with show Producers & Directors
Conceptualized, designed and executed a complete graphics rebrand of the station
Designed graphics to support the creation of a new HD news set and studio
Creative direction for multiple campaigns, including set design, station ads and promotional materials
Mentored junior designers
Education
1989 to 1993
Bachelor of Design, Department of Animation, Arts & Design Sheridan College, Oakville, Ontario, Canada
1985 to 1987
Diploma, Business – Marketing *Dean’s List Seneca College, Toronto, Canada
Professional affiliations & Volunteer work
Advisory Board Member
PromaxBDABoard Member
Ford Hall Forum / Suffolk University - BostonJudge / Panelist / Presenter Thrive Program Alumni
PromaxBDAGuest Lecturer:
Seneca College School of Design
Georgia State University